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Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
Robert Mason
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Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
Robert Mason
Examine how marketing and logistics, both key activities in most organizations today, are critical to the provision of customer value.
280 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 31, 2017 |
| ISBN13 | 9780749478735 |
| Publishers | Kogan Page Ltd |
| Pages | 280 |
| Dimensions | 233 × 156 × 15 mm · 435 g |
| Language | English |
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