Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications - Rob Brown - Books - Kogan Page Ltd - 9780749455071 - May 1, 2009
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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

Rob Brown

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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

Explores the way in which communications change and looks at what this means for communicators working across a range of industries, from entertainment through to politics. This book examines public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

194 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2009
ISBN13 9780749455071
Publishers Kogan Page Ltd
Pages 194
Dimensions 164 × 239 × 21 mm   ·   463 g
Language English  
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