BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - Martin Lindstrom - Books - Kogan Page Ltd - 9780749442842 - October 26, 2004
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Martin Lindstrom
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

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Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

320 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2004
ISBN13 9780749442842
Publishers Kogan Page Ltd
Pages 320
Dimensions 157 × 235 × 18 mm   ·   498 g
Language English  

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