Mass Moralizing: Marketing and Moral Storytelling - Phil Hopkins - Books - Lexington Books - 9780739188514 - April 2, 2015
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Phil Hopkins
Mass Moralizing: Marketing and Moral Storytelling

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This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.

258 pages, 22 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 2, 2015
ISBN13 9780739188514
Publishers Lexington Books
Pages 258
Dimensions 161 × 231 × 24 mm   ·   521 g
Language English  

See all of Phil Hopkins ( e.g. Hardcover Book and Paperback Book )