Video Economics - Bruce M. Owen - Books - Harvard University Press - 9780674937161 - April 1, 1992
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Video Economics

Bruce M. Owen

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Video Economics

Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.

384 pages, 33line,47tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 1992
ISBN13 9780674937161
Publishers Harvard University Press
Pages 384
Dimensions 156 × 235 × 22 mm   ·   726 g
Language English  
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