The Online Copywriter's Handbook - Robert Bly - Books - NTC Publishing Group,U.S. - 9780658020995 - March 16, 2003
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The Online Copywriter's Handbook 2nd edition

Robert Bly

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The Online Copywriter's Handbook 2nd edition

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

336 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2003
ISBN13 9780658020995
Publishers NTC Publishing Group,U.S.
Pages 336
Dimensions 153 × 229 × 20 mm   ·   508 g
Language English  
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