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The Online Copywriter's Handbook 2nd edition
Robert Bly
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The Online Copywriter's Handbook 2nd edition
Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
336 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 16, 2003 |
| ISBN13 | 9780658020995 |
| Publishers | NTC Publishing Group,U.S. |
| Pages | 336 |
| Dimensions | 153 × 229 × 20 mm · 508 g |
| Language | English |
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