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How to Get the Most Out of Trade Shows Steve Miller New ed of 3rd revised edition
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How to Get the Most Out of Trade Shows
Steve Miller
Filled with real-life examples, this work gives practical guidance on how to plan and execute a trade show marketing effort. It includes expert advice on: selecting the right trade shows to attend; setting show objectives; designing effective booth displays; attracting prospects to your booth; selling on the floor; and following upon leads.
176 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 22, 2000 |
| ISBN13 | 9780658009396 |
| Publishers | NTC Publishing Group,U.S. |
| Pages | 176 |
| Dimensions | 153 × 228 × 12 mm · 294 g |
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