Povedzte o tejto položke priateľom:
Wharton on Dynamic Competitive Strategy GS Day
Wharton on Dynamic Competitive Strategy
GS Day
This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 13. augusta 2004 |
| ISBN13 | 9780471689577 |
| Vydavatelia | John Wiley & Sons Inc |
| Strany | 480 |
| Rozmery | 228 × 152 × 35 mm · 576 g |
| Jazyk | Angličtina |
| Editor | Day, George S. |
| Editor | Reibstein, David J. |