The Power of the Tale: Using Narratives for Organisational Success - Julie Allan - Books - John Wiley & Sons Inc - 9780470842270 - February 11, 2002
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The Power of the Tale: Using Narratives for Organisational Success

Julie Allan

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The Power of the Tale: Using Narratives for Organisational Success

"... I thoroughly endorse the book... Fairtlough is an excellent thinker. " Napier Collyns "Takes Arie de Geusa s thinking forward. . I have no hesitation in recommending it for publication. " Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment. .


320 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 11, 2002
ISBN13 9780470842270
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 160 × 233 × 25 mm   ·   595 g
Language English  

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