Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series - Michael J. Rosen - Books - John Wiley & Sons Inc - 9780470581582 - November 9, 2010
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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series

Michael J. Rosen

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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series

* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

348 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2010
ISBN13 9780470581582
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 178 × 251 × 25 mm   ·   674 g
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