Public Relations Research Annual: Volume 3 -  - Knihy - Taylor & Francis Ltd - 9780415515580 - 09. decembra 2011
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Public Relations Research Annual: Volume 3 1. vydanie

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.


240 pages

Médium Knihy     Paperback Book   (Kniha s mäkkou väzbou a lepeným chrbtom)
Vydané 09. decembra 2011
ISBN13 9780415515580
Vydavatelia Taylor & Francis Ltd
Strany 248
Rozmery 150 × 220 × 10 mm   ·   460 g
Jazyk Angličtina  
Editor Grunig, James E.
Editor Grunig, Larissa A.

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