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A Reader in Marketing Communications 1. vydanie
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
292 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 08. decembra 2005 |
| ISBN13 | 9780415356497 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 296 |
| Rozmery | 150 × 220 × 10 mm · 540 g |
| Jazyk | Angličtina |
| Editor | De Pelsmacker, Patrick |
| Editor | Eagle, Lynne |
| Editor | Kitchen, Philip |
| Editor | Schultz, Don E. |