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On The Origins of Self-Service - Routledge Studies in the History of Marketing 1st edition
Franck Cochoy
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On The Origins of Self-Service - Routledge Studies in the History of Marketing 1st edition
Franck Cochoy
Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in
226 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 12, 2019 |
| ISBN13 | 9780367872601 |
| Publishers | Taylor & Francis Ltd |
| Pages | 226 |
| Dimensions | 233 × 155 × 19 mm · 384 g |
| Language | English |
