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Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics Peter C. Verhoef 2. vydanie
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Dostávajte upozornenia na nové nahrávky interpreta Peter C. Verhoef
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Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics
Peter C. Verhoef
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
344 pages, 205 Line drawings, color; 7 Tables, color; 205 Illustrations, color
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 08. novembra 2021 |
| ISBN13 | 9780367819798 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 314 |
| Rozmery | 245 × 173 × 20 mm · 598 g |
| Jazyk | Angličtina |
