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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
182 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 25. septembra 2023 |
| ISBN13 | 9780367697648 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 182 |
| Rozmery | 157 × 233 × 13 mm · 294 g |
| Jazyk | Angličtina |
| Editor | El Alfy, Shahira |
| Editor | Kehal, Mounir |