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Nation Branding: Concepts, Issues, Practice Keith Dinnie 3. vydanie
Nation Branding: Concepts, Issues, Practice
Keith Dinnie
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
280 pages, 21 Line drawings, color; 2 Halftones, color; 14 Tables, color; 23 Illustrations, color
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 12. apríla 2022 |
| ISBN13 | 9780367569891 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 268 |
| Rozmery | 246 × 189 × 23 mm · 600 g |
| Jazyk | Angličtina |
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