Understanding Media Semiotics - Marcel Danesi - Knihy - Bloomsbury Academic - 9780340808849 - 03. mája 2002
V prípade, že obal a názov nesedia, platí názov

Understanding Media Semiotics


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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Médium Knihy     Paperback Book   (Kniha s mäkkou väzbou a lepeným chrbtom)
Vydané 03. mája 2002
ISBN13 9780340808849
Vydavatelia Bloomsbury Academic
Strany 264
Rozmery 160 × 230 × 20 mm   ·   408 g
Jazyk Angličtina  

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