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Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 17. apríla 2003 |
| ISBN13 | 9780333994375 |
| Vydavatelia | Palgrave Macmillan |
| Strany | 584 |
| Rozmery | 156 × 230 × 33 mm · 856 g |
| Jazyk | Angličtina |
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