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Practical Marketing Planning John Cooper
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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 12. mája 1997 |
| ISBN13 | 9780333679081 |
| Vydavatelia | Palgrave Macmillan |
| Strany | 288 |
| Rozmery | 144 × 234 × 16 mm · 436 g |
| Jazyk | Angličtina |
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