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How to Market Computers and Information Technology Hamish E. Macarthur 2 Revised Edition
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How to Market Computers and Information Technology
Hamish E. Macarthur
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
344 pages, tables
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 18. júna 1994 |
| ISBN13 | 9780333608142 |
| Vydavatelia | Palgrave Macmillan |
| Strany | 332 |
| Rozmery | 211 × 298 × 24 mm · 892 g |
| Jazyk | Angličtina |
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