Product Strategy and Management - Michael Baker - Books - Pearson Education Limited - 9780273694502 - April 26, 2007
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Product Strategy and Management 2nd edition

Michael Baker

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Product Strategy and Management 2nd edition

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

560 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 26, 2007
ISBN13 9780273694502
Publishers Pearson Education Limited
Pages 560
Dimensions 188 × 245 × 31 mm   ·   888 g
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