The Eternal Letter: Two Millennia of the Classical Roman Capital - Codex Studies in Letterforms

Commendation Quotes: This remarkable volume is the most comprehensive, most thoughtful, and most entertaining examination of a single set of letters I've ever read. The very notion that 1,900-year-old letters will be used to advertise a blockbuster at your local multiplex next weekend is astonishing, and is testimony to the enduring power of the classical Roman capital. Commendation Quotes: The Roman capitals are the true test that type designers will ignore at their peril. This volume sets the standard for all books that will ever be written on the topic. What an amazing resource! So much research, knowledge, and love have gone into it. It will be on the top of my desk from now on. If I had to read The Eternal Letter forty years ago, I might have been too scared to begin trying to design type. Commendation Quotes: The Eternal Letter addresses at length the subject of the Trajan letter, its imitators, and its sometimes wayward progeny. It is written by a team of acknowledged experts and superbly illustrated. Every spread is a delight and a revelation. Commendation Quotes: This long-awaited publication is all that I hoped it would be: extremely well-researched and illustrated, beautifully designed, and like the classical Roman letter itself, able to stand the test of time. Marc Notes: Includes bibliographical references and index. Publisher Marketing: The fiftieth anniversary of Helvetica, the most famous of all sans serif typefaces, was celebrated with an excitement unusual in the staid world of typography and culminated in the release of the first movie ever made starring a typeface. Yet Helvetica's fifty-year milestone pales in comparison with the two thousandth anniversary in 2014 of Trajan's Column and its famous inscription -- the preeminent illustration of the classical Roman capital letter. For, despite the modern ascendance of the sans serif, serif typefaces, most notably Times Roman, still dominate printed matter and retain a strong presence in screen-based communication. "The Eternal Letter" is a lavishly illustrated examination of the enduring influence of, and many variations on, the classical Roman capital letter. "The Eternal Letter" offers a series of essays by some of the most highly regarded practitioners in the fields of typography, lettering, and stone carving. They discuss the subtleties of the classical Roman capital letter itself, different iterations of it over the years, and the work of famous typographers and craftsmen. The essays cover such topics as efforts to calculate a geometric formulation of the Trajan letters; the recalculation of their proportions by early typefounders; the development and astonishing popularity of Adobe Trajan; type and letter designs by Father Edward M. Catich, Frederic W. Goudy, Eric Gill, Jan van Krimpen, Hermann Zapf, Matthew Carter, and others; the influence of Trajan in Russia; and three generations of lettercarvers at the John Stevens Shop in Newport, Rhode Island. Essays about modern typefaces -- including Matinia, Senatus, and Penumbra -- are contributed by the designers of these typefaces. Contributors John and Nicholas Benson, Frank E. Blokland, Matthew Carter, Ewan Clayton, Lance Hidy, Jost Hochuli, Jonathan Hoefler, Richard Kindersley, Scott-Martin Kosofsky, Gerry Leonidas, Martin Majoor, Steve Matteson, Gregory MacNaughton, James Mosley, Tom Perkins, Yves Peters, Ryan L. Roth, Werner Schneider, Paul Shaw, Julian Waters, Maxim Zhukov

Contributor Bio:  Shaw, Paul Paul Shaw is Associate Professor of Anatomy and Neurobiology at Washington University, St Louis, MO, USA.