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Video Rhetorics: Televised Advertising in American Politics
John Nelson
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Video Rhetorics: Televised Advertising in American Politics
John Nelson
Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.
296 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 1, 1997 |
| ISBN13 | 9780252066481 |
| Publishers | University of Illinois Press |
| Pages | 296 |
| Dimensions | 109 × 193 × 45 mm · 406 g |
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