Shapeholders: Business Success in the Age of Activism - Mark Kennedy - Books - Columbia University Press - 9780231180566 - May 9, 2017
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Shapeholders: Business Success in the Age of Activism

Mark Kennedy

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Shapeholders: Business Success in the Age of Activism

Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find collaborations to diffuse tensions.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2017
ISBN13 9780231180566
Publishers Columbia University Press
Pages 304
Dimensions 236 × 164 × 28 mm   ·   552 g
Language English  
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