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E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 15. februára 2011 |
| ISBN13 | 9780230203969 |
| Vydavatelia | Macmillan Education UK |
| Strany | 420 |
| Rozmery | 189 × 246 × 22 mm · 1,12 kg |
| Jazyk | Angličtina |
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