Behavioural Economics: A Very Short Introduction - Very Short Introductions - Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London) - Books - Oxford University Press - 9780198754992 - January 26, 2017
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Behavioural Economics: A Very Short Introduction - Very Short Introductions

Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)

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Behavioural Economics: A Very Short Introduction - Very Short Introductions

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

168 pages, 8 black and white images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2017
ISBN13 9780198754992
Publishers Oxford University Press
Pages 176
Dimensions 118 × 173 × 10 mm   ·   152 g
Language English  

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