The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Majken Schultz - Books - Oxford University Press - 9780198297796 - August 17, 2000
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Majken Schultz

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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.

320 pages, numerous figures and tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 17, 2000
ISBN13 9780198297796
Publishers Oxford University Press
Pages 320
Dimensions 159 × 232 × 19 mm   ·   490 g
Language English  
Editor Hatch, Mary Jo (Professor of Organization Theory, Professor of Organization Theory, Cranfield School of Management, UK)
Editor Larsen, Mogens Holten (Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications), Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications))
Editor Schultz, Majken (Professor of Intercultural Communication and Management, Professor of Intercultural Communication and Management, Copenhagen Business School)
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