Better Brand Health: Measures and Metrics for a How Brands Grow World - Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass Institute) - Books - Oxford University Press Australia - 9780190340902 - January 25, 2023
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Better Brand Health: Measures and Metrics for a How Brands Grow World

Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass Institute)

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Better Brand Health: Measures and Metrics for a How Brands Grow World

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 25, 2023
ISBN13 9780190340902
Publishers Oxford University Press Australia
Pages 256
Dimensions 163 × 236 × 21 mm   ·   498 g
Language English  

See all of Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass Institute) ( e.g. Hardcover Book )