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Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
248 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 16, 2018 |
ISBN13 | 9780190311506 |
Publishers | Oxford University Press Australia |
Pages | 248 |
Dimensions | 236 × 163 × 19 mm · 448 g |
Language | English |