Obliquity: Why Our Goals Are Best Achieved Indirectly - John Kay - Books - Penguin Books - 9780143120551 - March 27, 2012
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Obliquity: Why Our Goals Are Best Achieved Indirectly Reprint edition

John Kay

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Obliquity: Why Our Goals Are Best Achieved Indirectly Reprint edition

"John Kay tells a fast-paced detective story as he searches for the surprising secret to success... Brilliant."
-Tim Harford, author of The Logic of Life

In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness to preventing forest fires, is the indirect way. We can learn how to achieve our objectives only through a gradual process of risk taking and discovery-what Kay calls obliquity. The author traces this seemingly counterintuitive path to success as it manifests itself in nearly every aspect of life, including business, politics, sports, and more.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2012
ISBN13 9780143120551
Publishers Penguin Books
Pages 240
Dimensions 127 × 191 × 23 mm   ·   181 g
Language English  

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