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Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 25. augusta 2004 |
| Pôvodný dátum vydania | 2005 |
| ISBN13 | 9780131848146 |
| Vydavatelia | Pearson Education (US) |
| Strany | 288 |
| Rozmery | 229 × 155 × 16 mm · 367 g |
| Jazyk | Angličtina |
Viac od Patrick Murphy
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