Tell your friends about this item:
Marketing For Leisure And Tourism
Morgan
Marketing For Leisure And Tourism
Morgan
This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
344 pages, illustrations, bibliography
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 14, 1996 |
ISBN13 | 9780131509887 |
Publishers | Pearson Education (US) |
Pages | 344 |
Dimensions | 173 × 234 × 19 mm · 560 g |
Show all
More by Morgan
Others have also bought
See all of Morgan ( e.g. Book , CD , Paperback Book , Hardcover Book and LP )