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Destination Brands Nigel Morgan 3. vydanie
Destination Brands
Nigel Morgan
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
392 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 09. marca 2011 |
| ISBN13 | 9780080969305 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 392 |
| Rozmery | 190 × 235 × 21 mm · 736 g |
| Jazyk | Angličtina |
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