Flash 99 Good: a Guide to Macromedia Flash Usability

Jacket Description/Back: Design Creative "and Highly Usable Flash Web SitesWithin the professional Web design community, nothing is as important as attracting visitors and keeping them informed, happy, and ready to visit again. Flash is a key player in this equation, with the capacity to either transform your Web site into an engaging one, rich with motion and life, or mire it in overwhelming design and navigational difficulties. By exploring the relationship between the designer and usability expert, Award-winning Flash designer Kevin Airgid and widely respected information architect Stephanie Reindel present a solid program for conceiving, designing, testing, and succeeding with Flash design. "Flash 99% Good: A Guide to Macromedia Flash Usability shows you definitively how integrate eye-popping visuals with friendly, easy-to-follow navigation. Explore key standards and theories that can best serve both designers and information architects Achieve optimal results with the right mix of design and usability Reference fast facts to review material and quickly apply useful techniques to your Flash development Discover expert approaches to typography, graphics, and animation Understand your target audience and define site and user goals Test and incorporate feedback on accessibility, usability, and design Includes Interviews with: Kevin Lynch, Chief Software Architect, MacromediaJames Baker, WDDGAndries Odendaal, Wireframe StudioSebastien Chevrel, Second StoryPublisher Marketing: In this guide, the authors discusses the balance between design and usability from the perspective of a Flash designer and an information architect. They focus on good content by providing design approaches to typography, graphics and animation. Review Citations:

Library Journal 07/01/2002 pg. 110 (EAN 9780072222876, Paperback)

Library Journal 07/15/2002 (EAN 9780072222876, Paperback)

Contributor Bio:  Airgid, Kevin Airgid has worked exclusively in interactive design since the inception of Mosaic, the first graphical web browser. Contributor Bio:  Reindel, Stephanie Reindel is an information architect.