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Strategic Management: Creating Competitive Advantages
Gregory Dess
Provides a treatment of traditional topics in strategic management. This title includes topics such as: intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites, and more.
992 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 16. apríla 2012 |
| ISBN13 | 9780071317047 |
| Vydavatelia | McGraw-Hill Education - Europe |
| Strany | 992 |
| Rozmery | 253 × 201 × 26 mm · 1,40 kg |
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