Corporate and Organizational Video (Mcgraw-hill Series in Mass Communication)

This practical, yet comprehensive, text offers an up-to-date look at one of the most rapidly expanding media industries - corporate and organizational video. The book features preproduction, production, post production, and management insights from over 20 writers, most of whom are practitioners in the field. The text covers all stages of production, as well as the critical areas of management, budgeting and legal considerations. It doubles as a reference guide for practitioners and should be useful book for students who wish to pursue the field after college.