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Taken for a Ride: How Daimler-benz Drove off with Chrysler
Bradley A. Stertz
Taken for a Ride: How Daimler-benz Drove off with Chrysler
Bradley A. Stertz
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 27, 2018 |
ISBN13 | 9780060934484 |
Publishers | Harper Paperbacks |
Pages | 432 |
Dimensions | 134 × 25 × 202 mm · 358 g |
Language | English |
See all of Bradley A. Stertz ( e.g. Paperback Book )