Taken for a Ride: How Daimler-benz Drove off with Chrysler - Bradley A. Stertz - Books - Harper Paperbacks - 9780060934484 - February 27, 2018
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Taken for a Ride: How Daimler-benz Drove off with Chrysler

Bradley A. Stertz

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Taken for a Ride: How Daimler-benz Drove off with Chrysler

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 27, 2018
ISBN13 9780060934484
Publishers Harper Paperbacks
Pages 432
Dimensions 134 × 25 × 202 mm   ·   358 g
Language English