The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand - Al Ries - Books - HarperCollins Publishers Inc - 9780060007737 - March 20, 2011
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

272 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 20, 2011
ISBN13 9780060007737
Publishers HarperCollins Publishers Inc
Pages 272
Dimensions 233 × 188 × 23 mm   ·   378 g
Language English  
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