The End of Marketing as We Know it - Sergio Zyman - Books - HarperCollins Publishers - 9780006531845 - May 30, 2000
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The End of Marketing as We Know it New edition

Sergio Zyman

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The End of Marketing as We Know it New edition

Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of "neo-marketing".

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2000
ISBN13 9780006531845
Publishers HarperCollins Publishers
Pages 272
Dimensions 545 g   (Weight (estimated))
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