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![Cover for Kevin J. Clancy · Market New Products Successfully: Using Simulated Test Market Technology (Hardcover Book) [New edition] (2006)](https://imusic.b-cdn.net/images/item/original/796/9780739111796.jpg?kevin-j-clancy-2006-market-new-products-successfully-using-simulated-test-market-technology-hardcover-book&class=scaled&v=1592863150)
![Cover for Kevin J. Clancy · Simulated Test Marketing: Technology for Launching Successful New Products (Paperback Book) [New edition] (2002)](https://imusic.b-cdn.net/images/item/original/255/9780739104255.jpg?kevin-j-clancy-2002-simulated-test-marketing-technology-for-launching-successful-new-products-paperback-book&class=scaled&v=1398228667)
