Povedzte o tejto položke priateľom:
Exploring Omnichannel Retailing 1st ed. 2019 edition
Exploring Omnichannel Retailing
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.
288 pages, 15 Illustrations, black and white; XIV, 288 p. 15 illus.
| Médium | Knihy Book |
| Vydané | 05. januára 2019 |
| ISBN13 | 9783319982724 |
| Vydavatelia | Springer International Publishing AG |
| Strany | 288 |
| Rozmery | 241 × 162 × 24 mm · 623 g |
| Jazyk | Nemčina |
| Editor | Cuthbertson, Richard |
| Editor | Piotrowicz, Wojciech |