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Developing an Integrated Marketing Plan
Eric Stewart Harvey
A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.
110 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 30. augusta 2016 |
| ISBN13 | 9781634879255 |
| Vydavatelia | Cognella, Inc |
| Strany | 110 |
| Rozmery | 150 × 220 × 10 mm · 525 g |
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