Diego Gilardoni

Decoding China Diego Gilardoni

"It has worked before; it will work in China. Many entrepreneurs make this assumption that could not be further from the truth."


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Understanding Chinese business culture is one of the keys for success in the Chinese market.

The book combines an intellectual analysis of Chinese Culture with a practical perspective on how it affects business and work relationships. Whether you are planning to operate in the Chinese market or you have to deal with Chinese companies in your home country, this book will provide you with a framework that will help you to prepare a culturally intelligent strategy.

Many companies around the world are increasingly dealing with Chinese counterparts, and having a good knowledge of Chinese cultural codes is essential to avoid issues and pitfalls that can often derail a business.