Applied Consumer Psychology: How to use psychological insights in marketing - Gareth J Harvey - Books - Kogan Page Ltd - 9781398620797 - November 3, 2025
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Applied Consumer Psychology: How to use psychological insights in marketing 1st edition

Gareth J Harvey

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Expected delivery Nov 11 - 14, 2025

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Applied Consumer Psychology: How to use psychological insights in marketing 1st edition

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 3, 2025
ISBN13 9781398620797
Publishers Kogan Page Ltd
Pages 400
Dimensions 601 g   (Weight (estimated))
Language English  

See all of Gareth J Harvey ( e.g. Paperback Book and Hardcover Book )