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Customer Value Creation Behavior Yi, Youjae (Seoul National University, South Korea) 1. vydanie
Customer Value Creation Behavior
Yi, Youjae (Seoul National University, South Korea)
@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.
176 pages, 97 black & white illustrations, 13 black & white tables, 97 black & white line drawings
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 09. apríla 2014 |
| ISBN13 | 9781138021020 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 176 |
| Rozmery | 162 × 243 × 16 mm · 404 g |
| Jazyk | Angličtina |