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Academic Brands Madhavi Sunder-Mario Biagioli New edition
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Academic Brands
Madhavi Sunder-Mario Biagioli
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
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| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 21. júla 2022 |
| ISBN13 | 9781108841375 |
| Vydavatelia | Cambridge University Press |
| Strany | 246 |
| Rozmery | 237 × 159 × 20 mm · 502 g |
| Jazyk | Angličtina |
| Editor | Biagioli, Mario (University of California, Los Angeles) |
| Editor | Sunder, Madhavi |
