Qualitative Methods in Communication and Media - Research to the Point - Faulkner, Sandra L. (, Professor of Media and Communication Bowling Green State University) - Knihy - Oxford University Press Inc - 9780197749944 - 18. januára 2024
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Faulkner, Sandra L. (, Professor of Media and Communication Bowling Green State University)
Qualitative Methods in Communication and Media - Research to the Point

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This book is a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. The book introduces and unpacks qualitative communication research method design, analysis, representation, writing, and evaluation, using extended examples and clear discussion. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research.

320 pages

Médium Knihy     Paperback Book   (Kniha s mäkkou väzbou a lepeným chrbtom)
Vydané 18. januára 2024
ISBN13 9780197749944
Vydavatelia Oxford University Press Inc
Strany 232
Rozmery 179 × 253 × 16 mm   ·   424 g
Jazyk Angličtina  

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