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Consumer Behaviour
Karen Webb
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 21. októbra 2009 |
| ISBN13 | 9780070278370 |
| Vydavatelia | McGraw-Hill Education |
| Rozmery | 201 × 251 × 9 mm · 474 g |