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History marketing : using history as a corporate strategic asset
Anders Sjöman
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History marketing : using history as a corporate strategic asset
Anders Sjöman
Every organization has a unique history. Put to proper use, it becomes a strategic asset that companies can leverage for future growth. This book shows the business energy that can be unleashed through an active use of a company-s own heritage - or history marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 10, 2023 |
| ISBN13 | 9789198816792 |
| Publishers | Förlaget Näringslivshistoria |
| Pages | 189 |
| Dimensions | 170 × 220 × 17 mm · 452 g |
| Language | English |
| Original language | Swedish |
| formgivare | Kax Ideberg, Åsa |
| forordsforfattare | Husebye, Alexander |
| ovrigt | Houltz, Anders |
