The American Look: Fashion, Sportswear and the Image of Women in 1930s and 1940s New York

From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins, was at the centre of this shift. This book presents a narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born.